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Watching Competitive, Attractive, Lady Protagonists Molds Intercourse Roles for women Certainly Men and women Undergraduate Audience

Watching Competitive, Attractive, Lady Protagonists Molds Intercourse Roles for women Certainly Men and women Undergraduate Audience

Abstract

The newest effect regarding contact with news representations out of aggressive, glamorous, girls protagonists to your audiences’ intercourse character traditional for ladies try explored due to a research test out 122 undergraduates out-of a big college or university with the western coastline of All of us. Users seen a section from a major Hollywood motion picture you to searched a woman protagonist who was often highly glamorous otherwise quicker attractive and possibly very competitive or otherwise not aggressive. Seeing films presenting a woman protagonist who was both aggressive and stereotypically attractive triggered higher approval out of stereotypically women and you can stereotypically masculine sex part traditional for women. The effect to the approval off stereotypically male standards was partly mediated of the feeling your protagonist try a role model for ladies. Even in the event people supported each other feminine and you can male sex character criterion having female alot more highly than just boys, the consequences from exposure to aggressive, attractive, females protagonists was basically similar for both male and female users. Results are discussed with respect to gender label activation and you may superwoman standards for ladies.

Inclusion

Recently, experts possess indexed the latest development out of surgeon dating sites competitive people protagonists on tv plus in the movies (Greenwood 2007) such as Kate Beckett out of Palace, Reflect away from Dollhouse, Beatrix Kiddo away from Eliminate Bill, and you will Jane Smith out-of Mr. & Mrs. Smith. Although this trend could have been noticed and mentioned with the generally in the the us, U.S. media impacts news content in several other countries (Bagdikian 2004). And additionally embodying stereotypically masculine traits off aggression and you will assertiveness, all these protagonists and follow stereotypical conceptions away from females beauty. (далее…)