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Attempting to sell into the Denmark: Brand new Danish means versus the us strategy

Attempting to sell into the Denmark: Brand new Danish means versus the us strategy

Certainly my personal readers, a commercial company into the Jutland, delivered a couple of its sales representatives to meet up with with a customer in america.

The fresh new Danish business’s agencies was basically expecting a tiny meeting with that otherwise two different people about buyers team, where they might expose the key benefits of their current hefty machinery.

Rather, these were astonished to obtain the meeting area full of fifteen folks from all the amounts of the business, regarding professionals which have purchase authority to help you management staff to many skilled workmen about industrial floor.

Promoting for the Denmark: Hyperbole are a great turnoff

This really is one of the main differences when considering attempting to sell regarding U . s . and offering inside the Denmark: while Danes was turned-off because of the proven fact that individuals try “simply trying to sell myself things,” of a lot People in america in fact gain benefit from the process.

Although Danes like a sales rep who underpromises rather than overpromises – (trustworthiness are everything you!) – Us citizens are widely used to hyperbole and you can instantly discount for it. (далее…)